Do you really need a business blog?

Photo by Glenn Carstens-Peters

If you have an online presence, you’ve probably heard that blogging is important. And maybe you’ve kinda sorta hoped that was just a mean, awful, exaggerated rumor. Because, yeesh, who has time to blog? And what would you blog about anyway? And does blogging really make that much of a difference? Isn’t it enough to just have a nice site and offer a great service or product?

Well, maybe. Maybe you could just putter along doing what you’re doing and still get an okay search ranking and make a decent living. But if you want to stay ahead of the competition, reach more people and grow your business, the hard truth is that you’ve gotta blog.

I know. I’m sorry.

But here’s the good news: When you blog on a regular basis – meaning even once a month – you reap a whole passel of rewards, like:

Better search rankings

Google rewards sites that offer authentic, helpful, original content. So whenever a search engine crawls your site and finds super awesome new content, bam! Up in the rankings you go.

Creating positive connections

Even in the seemingly impersonal world of the Internet, customers still want to buy from people they feel like they know and can trust. Surveys have found that 82% of consumers feel more positive about a company after reading custom content. And when consumers feel warmly toward you, they’ll be more likely to do business with you.

Encouraging more time on your site

Consumers love great content. In fact, surveys show that 68% of consumers spend time reading content from brands they’re interested in. Regularly posting content that your customers or prospects find useful will help ensure they return to your site again and again.

Getting people talking

By writing helpful content that people want to share, your blog posts will reach people that may never have heard of you otherwise. This is especially important since it’s estimated that by 2020, customers will manage 85% of their business relationships without ever talking to a human being!

Generating more leads

At this point you’re probably thinking, “Yeah, but does blogging actually make me money?” It sure has the potential to. That’s because B2C businesses that blog get 88% more leads than small businesses that don’t. HUGE!

Listen, I get it. Blogging is one of those marketing things that gets pushed down the list for “when I have more time.” I’m guilty of it myself, even though I know how important it is (and even though I actually write for a living). But if you want to build your business and bring in more money in 2018, it’s time to dust off that long-neglected blog of yours or finally start a new one!

Your turn: Do you blog regularly? If not, what’s holding you back? Share with me in the comments.

P.S. If just the thought of blogging makes your eyes roll back in your head, I’m happy to help! Start by sending an email to amber@commahound.com to learn more about my blogging services.

Comments

  1. Hi Amber! I loved your post. I was feeling guilty too of not writing lately but I know I am not the only one. Some times we have to do so many things that blogging gets pushed back. I agree that blogging connects your business with people and they should know that there is humanity behind the company. By the way, I love the picture of your dogs on your newsletter!

  2. I love reading your work! It’s really inspiring for a fellow copywriter focused in animal/pet copy like myself! Keep up the good work 🙂

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